Share This article Share Pinterest Email Link Share On social media The most popular Pinterest brands on social media account for nearly two-thirds of all the posts on Pinterest.
In fact, Instagram, which is owned by Facebook, accounted for nearly half the posts that were featured on Pinterest last year.
Pinterest’s share of the social media advertising dollars grew from 0.3 percent to 0.6 percent during the first six months of 2017, according to a study by Nielsen.
Pinterest has long had a reputation for its ability to help brands find, engage with, and monetize their content.
But it also has the power to make brands feel less welcome on Pinterest, and in some cases, even unsafe.
“People on Pinterest are very uncomfortable when they’re asked to share their personal information,” says Katie Gentry, Pinterest’s chief marketing officer.
“They’re not happy when they see brands on there that are not authentic.
They don’t like when they are asked to create accounts with their own photos.”
In response to this discomfort, brands have started using a variety of techniques to protect their personal and brand identities.
Many of these strategies have the added benefit of providing users with an easy way to stay up to date with brands and content, but they also come with risks.
Pinterest users often don’t know that they’re sharing personal information with a company or that the company has access to their account information.
When brands use these tactics, it’s often the users who end up sharing their personal data with the company, rather than with the brands.
“The Pinterest team doesn’t always think through what it means to have someone sharing your personal information, or that it’s okay to share it in a way that can compromise the brand,” says Gentry.
“That’s why the safety issue comes up time and time again.
Brands have to ask themselves, what is the impact to the brand and the person who is sharing it, or to the user who is not aware of the situation?”
Pinterest also faces a problem of transparency.
“Pinterest is not a public space,” says Mark Lilla, Pinterest CEO.
“It’s a private space that we’re not going to make people share.
We’re not making it available to the public.
The only people that are going to be able to see our privacy policies are people who have a physical presence on our platform.”
“We don’t want people to feel like they’re not allowed to post on our site because they don’t feel comfortable.
We don’t think it’s the right thing to do.”
While the company works to make sure that brands are protected from the risks that come with sharing personal and business information online, there’s still a lot of work to be done.
“We need to make this space safe for brands and our users,” says Lilla.
“But we’re also going to need to create ways for brands to stay updated about the latest news, and our community needs to be engaged with brands to get the best content and products.
That means better design and content that aligns with Pinterest’s goals of empowering and connecting with our community.”
Pinterest needs to ensure that its tools and policies do not compromise its mission of empowering brands.
It needs to make it easier for users to find, share, and engage with brands.
And it needs to work to create tools that will allow users to monitor and protect their privacy.
But there are other problems Pinterest has to address.
For one, it has been a long time since Pinterest was used as a place for sharing information about products and services, and its privacy policies and practices have been inconsistent.
“Our policies have changed over time, and we haven’t really had any guidance from our users to make the same policy changes that we’ve had to make in the past,” says John Lilla of Pinterest.
“Pushing for transparency and better policies is not going be easy, but we’re committed to making sure that we can help our users get the information they need.
And we have a lot more work to do in terms of making our platform better for users.”
Pinterest is not the only place where brands are facing privacy risks.
Many people, including marketers, have struggled with how they can keep tabs on their customers, and they often end up posting personal information about their customers on their own personal websites or social media pages.
“When we’re in a relationship with someone, we share the information that we think is relevant to the relationship,” says Lauren Lehr, the managing director of consumer and brand communications for Pinterest.
But when someone is selling something on Pinterest and we want to know who that person is, we often don, or we don’t, say anything.
“If we don of had to go through that process, we wouldn’t do it,” says Lehr.
“For the same reason that brands and brands don’t need to put themselves on the site, we don.
We do not need to be on Pinterest.”